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Major Event Fund

VisitCanberra · Australia

The Major Event Fund is an ACT Government funding program administered by VisitCanberra to invest in, support and leverage major events in Canberra. It aims to grow the visitor economy through tourist visitation and spend, strengthen marketing and promotion of the Canberra region, and support high-quality events that enhance the Canberra brand and engage diverse communities.

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Official Grant Page

Deadline

Rolling / Ongoing

Location

Australian Capital Territory

Who Can Apply

Event must be a major event opportunity in Canberra with strong economic and visitor impact. Must provide marketing, branding, community and event calendar benefits for the Canberra region. Applicants must demonstrate event management capacity and provide supplementary financial investment from event partners. Business events such as conferences, conventions, trade shows and expos are not eligible, and funding will not underwrite events.
Applications are for major event opportunities in Canberra that can drive substantial economic impact through event-based tourist visitation and visitor spend, fill identified gaps in Canberra’s annual events calendar, provide marketing and promotion opportunities for the Canberra region, support and enhance the Canberra brand, and reflect, engage and involve Canberra’s diverse communities. Applications are assessed against Economic Benefit, Marketing Impact, Social and Community Benefit and Event Leveraging Opportunities, and Event Management Capacity and Capability. The fund requires supplementary financial investment from event partners for acquisition, creation, development and operational delivery. Funding will not be provided to underwrite events and is not available to support business events such as conferences, conventions, trade shows and expos. Applications should ideally be submitted 6 months prior to the commencement of the event where practical.

What's Funded

Acquisition, creation, development and operational delivery of major events in Canberra that attract visitors, fill gaps in the annual events calendar, promote the region, and deliver high-quality event experiences.

Expected Outcomes

Supported events are expected to generate substantial economic impact through tourist visitation and visitor spend, provide marketing and promotional value for the Canberra region, enhance the Canberra brand and city vibrancy, and reflect and engage Canberra’s diverse communities.

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Key Information

Applicant Types

companynon_profitother

Stage

any

Funding Purposes

communitymarketingother

Keywords

major eventstourismvisitor economyCanberraevent developmentmarketingcommunity engagementAustralian Capital Territory

Frequently Asked Questions

What is the Major Event Fund?

The Major Event Fund is a business grant offered by VisitCanberra in Australia. The Major Event Fund is an ACT Government funding program administered by VisitCanberra to invest in, support and leverage major events in Canberra. It aims to grow the visitor economy through tourist visitation and spend, strengthen marketing and promotion of the Canberra region, and support high-quality events that enhance the Canberra brand and engage diverse communities.

Who is eligible for the Major Event Fund?

Event must be a major event opportunity in Canberra with strong economic and visitor impact. Must provide marketing, branding, community and event calendar benefits for the Canberra region. Applicants must demonstrate event management capacity and provide supplementary financial investment from event partners. Business events such as conferences, conventions, trade shows and expos are not eligible, and funding will not underwrite events.

What activities are funded?

Acquisition, creation, development and operational delivery of major events in Canberra that attract visitors, fill gaps in the annual events calendar, promote the region, and deliver high-quality event experiences.

How do I apply for the Major Event Fund?

Start by checking your eligibility using the free Beta Docs eligibility checker. If eligible, Beta Docs' AI-powered platform can help you draft, review, and refine your application to maximise your chances of success.

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